A couple of weeks ago, I offered to help Your I.T. Essentials with their logo. Someone had previously drawn a sketch but the design needed to be digitalized. Having a digital pen made the process a whole lot faster. In fact, it didn’t take long to outline.
The outcome was promptly emailed to Y.I.T.E along with several screen shots of the process. They were happy with the results and invited me to lunch. Not going to lie, I was a bit surprised! About a week later, we sat around a table and discussed the design over pasta and sandwiches.
I was asked to give my sincere opinion about the logo.
What did I think?
Honestly, I thought it was cool how the letter were made up by the various computer parts. The only problem is that I’d noticed that the icon version of the logo was hard to read. I’d already given them a different more legible version of the logo to use as an icon – so that wasn’t really a problem.
They also wanted to know how a colored version of the logo would look like. I shared my vision and was later contacted to go ahead with my idea.
Unfortunately, it was soon evident that I did not posses the artistic ability to render a colored 3D version in a timely matter. Several different approaches were tried, but I just couldn’t get the screen to look realistic enough. I shared the update with Y.I.T.E. They chose the 3D monitor with white screen and colored in computer gadgets.
Ugh! Something about it just wasn’t right.
Several websites about designing logos offered a couple of pointers. The two that spoke to me most were:
- Simplicity – Don’t make the logo a chore to look at!
- Color – it psychologically speaks to those who see it.
I met up with Amanda (graphic designer and also sometimes my photo assistant) at the same restaurant where I’d had lunch with Y.I.T.E. She agreed that the present logo was far too complicated and hard on the eyes.
Back to the drawing board. Here is the original logo design followed by several of my recreations:
Since Y.I.T.E had already chosen their design, I sent it along with my most recent personal favorite. This never version was simpler, used color in a way that made it look more professional and was legible as an icon.
About a week later, I got an invite to like Y.I.T.E page on Facebook. They’d used my logo! The one I’d randomly sent in! Ahhhhhh!
It was an exciting moment.
Anyways- feel free to check them out 😄
Visit the Your I.T. Essentials website.
Visit their Facebook page!